• The workshop will take place on Sunday September 23, 2018 in the morning (9am – 1pm) in the Bahen Centre (40 St George St// Toronto M5S 2E4)

Workshop Goal

Automated driving systems (ADS), especially in higher levels of automation, seem to be the new focus of innovation regarding future mobility.
Technological achievements of traveling automation open up new challenges for road traffic. Existing automotive research focuses on problem solving and observational approaches including users and their imagination of the future of mobility to analyze acceptance and user experience of „incremental“ innovations. On the other hand, „radical“ innovations extensively increase product quality leaping over incremental innovation. This workshop aims to challenge the current research approaches to automated driving against „trying to improve sitting in a horse carriage“ and discuss how we can design „radical“ innovations for ADS beyond the “horse carriage“. Within the framework of this interactive workshop, we will utilize a design thinking approach to refocus on underlying problems that ADSs originally aim to solve and generate ideas for radical innovations. Thereby, we want to address challenges and opportunities to reveal new research areas for future work.

Potential topics to be discussed at the workshop include, but are not limited, to:

  • Which type of innovation is the Automated Driving System (ADS) by itself?
  • What are specific challenges and opportunities of the different levels of ADS (according to SAE, NHTSA, BASt classification) for creating innovation for ADS?
  • What are the underlying problems ADS aim to solve?
  • For which aspects of ADS are radical innovationssuitable (e.g., usability, safety, comfort, trust, fun)?
  • How can we methodologically support the design of radical innovations for ADS?
  • How can “radical” solutions for ADS look like?
  • How can we evaluate the success of „radical“ solutions for ADS?
  • How can we support user acceptance of “radical” solutions in ADS?


Please feel free to contact one of the organizers (in no particular order) in case you have any workshop related questions.

Anna-Katharina Frison Technische Hochschule Ingolstadt (THI), Ingolstadt, Germany
Andreas Riener Technische Hochschule Ingolstadt (THI), Ingolstadt, Germany
Myounghoon „Philart“ Jeon Grado Department of Industrial and Systems Engineering at Virginia Tech
Bastian Pfleging Ludwigs-Maximilian-Universität (LMU), Munich, Germany
Ignacio Alvarez Intel Labs, Hillsboro, OR, US
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